Michael Clarke To Drive Tourists To Australia
Minister for Trade Steven Ciobo has announced cricket legend Michael Clarke will help drive tourists down under in his new role with Tourism Australia.
The former test captain was announced as a Friend of Australia during Tourism Australia’s annual India Travel Mission.
In the new role Clarke, who made his Test debut against India in 2004, will work with Tourism Australia to encourage people in our key international markets, especially India, to visit and experience Australia.
The role will include hosting events, media appearances and networking with travel agents and key tourism stakeholders to show the world why there is nothing like Australia.
Indian visitors are expected to be worth $1.9 billion to the Australian economy by 2020.
For the year-ending March 2017, Australia welcomed 274,500 visitors from India, 15.3 per cent more than the previous year.
During the same period Indian visitors spent more than $1.3 billion in Australia, making it the eighth largest market for Australia in terms of money spent by travelers.
The Trade Minister will go to Australia Business Week in India, at the end of the month, that will promote Australian capability and expand Australia’s trade, investment and education relationships.
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Image Source - Paul from the United Kingdom