• Hannah Phillips

Burra's Princess Royal Brings Beef Boom


An expansion of the beef cattle feedlot at Burra’s Princess Royal Station is estimated to generate $32.1 million for the local economy, and generate 25 new jobs during construction, with a further 20 jobs once work is complete.


Approval for the project was granted in August by the State Planning Commission and has been welcomed by the Regional Council of Goyder.

“The plans to triple the size of the enterprise will have a positive impact on our regional community,” Council’s Chief Executive Officer David Stevenson said.

The multi-million-dollar expansion will increase the capacity of the herd from about 6000 head to more than 16,600 and forms part of a long-term plan by the company to meet demand for its premium, grain-fed cattle.

Prince Royal Station is owned and managed by Simon Rowe with his daughter Rebecca in the role of major projects coordinator, daughter Katherine, HR Manager, and son Jack, a livestock buyer, and is one of the largest employers in the Mid North.

Construction of the expanded feedlot is planned to begin by the end of this year.

Image Source - At Burra’s Princess Royal Station (from left) Bec Rowe, Goyder Council CEO David Stevenson, Simon Rowe and Cr Bill Gebhardt.