NSW now FLOWing in the Riverina Region
Flow Media has expanded its regional coverage, launching a new commercial radio station this week in New South Wales' Riverina region, in the old Urana Shire area - now part of Federation Council.
The new frequency, 88.7 Flow FM broadcasts a contemporary hits format, and has road coverage reception from the Sturt Highway in the North to the Riverina Highway in the South, as well as covering the Olympic Highway in the East to the Newell Highway in the West.
The Urana service is Flow Media’s first New South Wales radio service following the construction of 20 radio services in iconic locations like Bordertown, Robe, Barossa Valley, Ceduna, Great Ocean Road, Donald and Ouyen.
While in the Urana area with the installation team, Managing Director Wayne Phillips caught up with Mayor of the Federation Council Pat Bourk who helped switch the signal on.
Wayne also spoke to Pat about the significance of the Urana and Riverina region, and what the new Flow FM radio service will mean for the area.
"This region is part of the back bone for the Australian economy with farming properties dating back 200 years, and the symbolism of the region's involvement in Federation more than 100 years ago," Mr Phillips said.
"To be offering a Flow radio service is a privilege and we hope that we bring enjoyment and education for many years to come."
Music on the Riverina's new radio service includes everything from current contemporary hits along with popular country music and 80’s to now classics complemented with news, weather, local event information, agriculture, town and regional politics, and football and netball coverage in winter.
National syndicated programs are also be on offer, including the new Lee Kernaghan radio show 'The Range' (from 2018), along with Flow favourites like 'My Generation', 'Behind the Wheel', and Sunday specials 'The Salvos Light and Life' and 'Lutheran Radios Face to Face'.
Local contractors and suppliers were used for the installation of the service, including Royal Wolf Albury, Les Payne Concreting Corowa, Mawsons Concrete, Riverina Cranes Wagga Wagga, Lockhart Electrical and Solar, Lockhart Hardware, Billabong Ag, Urana Billabong Caravan Park and many local hotels and food outlets.
With the area being traversed by Australia’s great rivers it is appropriate that radio listeners can now ‘go with the Flow’ on 88.7 FM!
Image: Flow Media Managing Director Wayne Phillips with Lisa and Federation Council Mayor Pat Bourk.