Want Wine Time Done Right? Visit Australia...
Wineries, cellar doors and tourism operators in the Federal electorate of Barker are being urged to join a new national effort to attract more international wine tourists to Australia.
Federal Member for Barker Tony Pasin is encouraging local businesses to apply to the Coalition Government’s $5 million International Wine Tourism Competitive Grants program to develop unique and innovative wine tourism experiences in the Coonawarra and other wine regions within Barker.
“With the support of the Coalition Government, Australia’s wine industry is transforming its marketing efforts and this presents opportunities for local businesses in the Coonawarra,” Mr Pasin said.
“These grants will help fund wine tourism marketing campaigns, wine events, infrastructure and innovative products to attract international tourists to the Coonawarra wine region.
“Locally, we know the value of giving tourists a great time and providing a first-hand experience into how we make and enjoy our wine and food.
“Our wine region has a great story to tell and we want to tell it to the increasing number of international visitors who are making the trip to Australian shores to enjoy Coonawarra wines.
“There is also the $5 million International Wine Tourism State Grants, which will provide the South Australian Wine Industry Association (SAWIA) with funding to invest in international wine tourism research, planning and implementation activities.
"Together, these grants enhance the wine tourism experiences of international visitors—helping grow wine exports and further strengthening the reputation of Coonawarra wines on the international stage,” Mr Pasin said.
The grants are part of the Australian Government’s $50 million Export and Regional Wine Support Package, aimed at increasing the value of wine exports up to a record $3.5 billion and attracting an additional 40,000 international tourists to Australian wine regions.
For more information on how to apply, visit wineaustralia.com - applications close Friday March 2 at 5pm.