• Hannah Phillips

Regional Australians Losing Sleep over Social Media


People living in regional Australia are losing sleep over their social media check-ins, with 31% logging on as the last thing they do before they go to bed, and many accessing their socials first thing in the morning.

This is according to the 2018 Yellow Social Media Report which surveyed 1,516 Australian consumers online and found five times a day was the average amount 55% of people in regional areas access the internet.


Facebook still proves to be the most popular social media platform for regional Australians, with 94% of people regularly using the site, checking their accounts 40 times a week on average.

YouTube (46%), Instagram (29%), and Snapchat (21%) were the next most popular social media platforms out of our cities, with 34% of country people using social media to show their support for topical issues.

Social media bullying is not as prevalent in regional areas, but is still experienced right across the country.

The study found that to deal with the issue, 25% of parents and carers in regional Australia restrict the times of day when social media is allowed and 19% are more than happy to remove social media access as punishment.

However, 32% of regional parents also said they impose no restriction on their children’s social media use.

James Ciuffetelli, Executive General Manager of Yellow said: “It seems there are few places these days where social media doesn’t reach.

"We use it at the dinner table, we use it when commuting to work, and we use it when relaxing in the lounge or living room or bedroom...some of us even take our social media into the toilet with us.

“While there are some unpleasant sides to social media, like it being used as a means to bully or harass, it’s heartening to find out that for most Australians, social media has become a key way for people to stay in touch with family and friends and to share photos and videos that offer a snapshot into their daily lives.

"Like it, love it or loathe it, social media is a part of many of our daily lives.”

To view the full report for yourself, visit: yellow.com.au/social-media-report