Does Australian Agriculture Have Trust Issues?
The National Rural Press Club hosted a breakfast entitled ‘Does Australian agriculture have trust issues?’ with Charlie Arnot, CEO Centre of Food Integrity, US & Deanna Lush, Managing Director of AgCommunicators & Churchill Fellow.
The topic was how Australian agriculture has a growing battle on its hands.
While drought, natural disasters, disease and fluctuating markets may initially come to mind, the new-age threat is actually the battle to maintain community trust in our agriculture.
Research by the CFI has found consumers want to know that those involved in food production share their values when it comes to topics they care about most, like safe food, quality nutrition, outstanding animal care and environmental stewardship.
Charlie provided an exclusive insight into the strategies used in the US and Canada to build community trust in agriculture.
The event was assisted by the National Farmers’ Federation and NPRC sponsors Westpac, GrainCorp, CropLife Australia, CASE IH, Animal Medicines Australia and The Council of Rural Research and Development Corporations.
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