• Hannah Phillips

The Aussie Lamb Story Never Looked So Good


The Australian lamb story always looked good, but is now looking ever better after being brought to life in a 360 degree virtual reality (VR) experience.

Launched by Meat & Livestock Australia (MLA), the new Australian Lamb Paddock to Plate Story takes people into the world of sheep farming, transportation, processing, and end markets in one immersive VR session.


Image Source - Lamb producer Michael Craig, from Harrow, Victoria, features in the new Australian Lamb Paddock to Plate Story.

Fiona Young is MLA's VR Program Manager and spoke to Anita on today's Regional Roundup for more.


The Australian Lamb Paddock to Plate Story is hitting the road in 2019 - for more information, visit mla.com.au.